e-Fashion Salon

Meet the Designers

Leah Buechley (USA) is a specialist in wearables and designer of the Lilypad Arduino, an e-textile construction kit. She told us all about the uses of new electric designer materials in e-Fashion and wearables, and demonstrated an array of new materials.

Leah Buechley flexing her bend sensor at Mediamaticphoto by Nadya Peek, taken from Flickr.

Marina Toeters (NL) is a fashion designer who worked with technicians to create a garment where fashion and technology become one. She showed her "by-wire experiments" and a project she did for Philips:
The Lumalive project.

Picture from Leah Buechley@ e-Fashion Salon at Mediamatic

Jennifer Delano is director of The Artist Advice, creates fashion for Femis Fashion and is a regular blogger for 360 Fashion.
Last month she organized the first Second Life Real Life fashion show in the world and she told us all about this unique project.

elfriendo presentation at MediamaticPhoto by Anne Helmond, taken from Flickr.

elfriendo!

The Digital Methods Initiative from the University of Amsterdam and the Govcom.org Foundation present their latest project: elfriendo. elfriendo is a MySpace related service. It's desigs for people who have no time to fill in a profile, or would like to save time blending in with other fans of a certain interest. See more about Elfriendo here

Jennifer Delano