Exhibition : Kosmopolis Rotterdam
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El HEMA is open again!
Now on show in Rotterdam
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25 Oct 200824 Dec 2008
't Gemaal Pretorialaan 141, 3072 EL Rotterdam Rotterdam (view on map)
On Saturday 25 October 2008 a new El HEMA exhibition was opened in Rotterdam. The Mediamatic concept was adopted by Kosmopolis and will tour Rotterdam, The Hague, Utrecht and several festivals.
Rik Grashoff (wethouder Rotterdam) en Rene Repko (HEMA B.V.) happy in de El HEMA Rotterdam
El HEMA opening
The Arabic version of the Dutch department store HEMA opened in 't Gemaal, a new cultural spot just off the Afrikaandermarkt on the south side of the river. In the middel of the largest arabic and middle eastern population of the city.
The El HEMA Rotterdam is opened from 25 October until 24 December 2008:
Wednesday: 10.00 – 17.00
Thursday: 12.00 – 17.00
Friday: 12.00 – 19.00
Saturday: 10.00 – 17.00
Kosmopolis presents the exhibition El Hema in cooperation with
TheBrandHotel. EL HEMA is a concept of Mediamatic, Amsterdam and was on show from Augustus 2007 until Januari 2008 at Mediamatic. More than 50.000 people visited the El HEMA. It won the Dutch Design Price in the category Visual Identity.
Mediamatic developed the concept of El HEMA to draw attentioin to five new digital Arabic typefaces, that were developed by Dutch Arabic design teams.
Khadija Arib opent EL HEMA Rotterdam
elhema achterwand.jpg
bedankt
eindelijk een HEMA in mijn wijk!
zeer geslaagd!